MATTR Cosmetics, founded by beauty industry executive Matthew Rodrigues, offers a unique line of skincare and cosmetic products designed specifically for men. The brand focuses on simplicity, sustainability, and inclusivity, providing solutions that challenge traditional beauty norms and promote self-confidence.
MATTR Cosmetics sought to establish a strong online presence with a Shopify website that could handle their unique market niche — skincare and cosmetics for men. They needed a platform that not only attracted their target audience but also converted them at a higher rate, moving from an initial conversion rate of 0.5%.
CRAFTT partnered with MATTR Cosmetics to create a tailored Shopify solution. We focused on:
- Optimized Design: Implementing a user-friendly interface that resonates with men, ensuring that it reflects the brand’s ethos of simplicity and substance.
- Enhanced Functionality: Integrating advanced features such as personalized product recommendations, seamless navigation, and easy checkout processes.
- Mobile Optimization: Ensuring the site is fully optimized for mobile users, enhancing accessibility and user engagement.
- Conversion Rate Optimization (CRO): Employing strategic CRO techniques such as A/B testing, user flow improvements, and persuasive call-to-action buttons.
The optimizations led to a significant improvement in site performance and user engagement, with the conversion rate increasing to a consistent 4-5%. This not only boosted sales but also solidified MATTR Cosmetics’ market position as a leading provider of men’s skincare and cosmetic products.
The collaboration between CRAFTT and MATTR Cosmetics demonstrates how strategic digital solutions can transform an e-commerce presence. The new Shopify site not only aligns with the brand’s mission but also significantly enhances its ability to attract and convert customers.
